Protecting Children Ė Itís up to all of Us
01 August 2012New resources produced by the It's not OK Campaign focus on the role we all have to play in protecting children in our families and communities.
Three high profile New Zealanders feature in the posters, postcards and stickers: All Black Liam Messam with his son Jai, Sports Broadcaster Jenny May Coffin and Comedian Ben Hurley.
Research shows that violence in the home affects children whether they see it, hear it or just know about it. Child abuse is most often linked to partner abuse.
In 2010, 70% of child abuse cases attended by Police were family violence related and half involved children being present.
"Family violence is a big issue for every New Zealander not just those directly involved," Jenny May Coffin said.
"It is something that each of us can do something about - looking out for our kids has to be your priority. If you see something that worries you, you can pretend you didn't see it, but deep down you know it isn't right. Take action. Family Violence is NOT OK".
Liam Messam said "As a captain I'm regarded as a leader and role model for my team. Now with a young son, I also need to be a good example off the field."
"Jai looks to us as an example of what a strong relationship looks like. It's important we get it right for him."
Research by the It's not OK Campaign showed that people want to help in family violence situations but aren't sure what to do. Current work by the Campaign is focused on encouraging people to reach out and help safely.
The new resources can be ordered by any person or organisation from the resources section on this website. Visit the Campaign at facebook.com/ItsNotOK