It’s not OK…Ease up on the drink
15 July 2010
A three month campaign in Waihi is using messaging from two national campaigns to target the effects that heavy drinking and family violence have on children.The Waihi project is the first in the country to use combined messaging from It's not OK and ALAC's Ease up on the Drink campaigns.
As part of the awareness-raising campaign, billboards at the entrance to the town convey four messages: ‘Kids are safer when you're sober', Is drinking hurting your family', ‘Can't remember last night? Your kids will' and ‘It's not OK...Ease up on the drink'. Televisions have also been erected in liquor outlets and supermarkets in the town with a slideshow featuring local people reinforcing the campaign's messages. The local people also feature in radio ads and a four page flyer about the campaign went out with the Waihi Leader newspaper.
The campaign has the support of the town's social agencies, the Hauraki District Council, Waikato District Health Board, Hauraki Family Violence Intervention Network, Waihi Community Resource Centre and Waihi police.
