April 2017 e newsletter - 10 April 2017


Family violence -  it's not ok! April 2017


Danger signs/ACC champions/Sports workshops/Community campaigns/Helping story/Back on air/New resource

Danger signs

Know the danger signs

It's not OK launched a project in December 2016 highlighting signs that a woman is in danger of being killed by her partner or ex-partner.

The campaign was asked by the Family Violence Death Review Committee to educate New Zealanders about the danger signs and what action should be taken when they are seen.

Eight videos were made featuring New Zealanders who have lost a family member in a domestic violence murder, they can be viewed here on the dangers signs web page.

The videos have been viewed 3376 times since they were posted in late December.

A poster and brochure have been produced and information about the danger signs has been woven into campaign activities.

ACC champions

It's not OK workplace champions have been trained in ACC offices across New Zealand.

ACC introduced the idea of bringing family violence prevention into the workplace in 2016, offering a presentation on how staff could be involved.

Subsequently 86 ACC staff members volunteered to be workplace champions or 'go to' people for colleagues who are affected by violence at home.

This model of everyday people providing a gentle pathway to professional help is being used in a number of different settings, with support from It's not OK. It encourages people to get help early before lives are at risk.

ACC is the first organisation to use the model nationally.

Read more about our champions projects here.

Sports workshops

It's not OK offers workshops for sports teams, clubs and organisations who want to get involved in preventing family violence.

The workshops increase understanding of family violence and showcase successful examples of sports organisations taking a stand against family violence. It's not OK has a long standing relationship with NZ Rugby League and also supported a successful project with Counties Manukau Rugby League.

He Tauaa Rugby League in Invercargill was named 2016 NZRL grassroots club of the year largely in recognition of their efforts off the field which resulted in a boost for rugby league across Southland.

For more information check out our Not Our Game resource or email areyouok@msd.govt.nz.

Community campaigns

Natasha Campaign

New community campaigns have launched in Southland and Waitara in recent months.

In Southland 18 people have been trained to become champions from across the district. They now have the confidence and knowledge to respond to both victims and perpetrators who approach them for help.

Invercargill hairdresser Natasha King from Fred and Gingers salon is one of the champions.

"Having been a victim of domestic violence myself, I can remember my friend doing what they thought was best to try and help and I just shut them out and pushed them away. The champions training has been invaluable in showing me what 'good helping' looks like."

Another champion, Splash Palace swimming pool manager Pete Thompson said "When I am walking around the swimming pool and see the girls in the pool I think one in three of you will be subjected to physical or sexual violence [from a partner in their lifetime] and that's scary.

"Our plan is to get our faces out in the community so people recognise who the champions are and they may feel comfortable to come and talk to us."

A local It's not OK campaign in Waitara was launched at the end of 2016 featuring 15 champions from a variety of backgrounds.

The campaign was launched in conjunction with the Waitara Christmas at Central event. During the day, the champions promoted the campaign by hosting a kaumatua tent, a fundraising BBQ for the campaign, face painting to draw in parents with their children and a resources tent.

Another 15 people have come forward wanting to be champions and more billboards are planned.

Every day helping

People often ask what they should do when they are worried about behaviour they see in public. Here's a story from Sandra Hei Hei in Kaitaia:

"I was in Kaitaia's McDonalds last year just before Christmas, the place was packed. I was with my mokopuna, he's six years old, taking him to lunch. We got our order and sat at a large shared table. In a loud voice this lady started to yell and swear at her children who were all at the same table as us, calling them all the beeps under the sun. It was so hurtful to hear such language being used towards children – 7 of them aged 3 to 11. The people around us turned their backs.

I often have lollies in my bag. I told my grandson 'it's OK, Nana's going to help', he was cringing in his seat getting scared of the yelling and manner of words. I got up from my seat, walked over to the upset mother and knelt down beside her seat. I made sure my head was lower than hers, got her attention and said in a quiet voice 'are you ok? Do you need some help?' She just looked at me and knew what she had done, her whole being changed straight away. She apologised to me.

I said 'I have some lollies here for the children, take them, it's OK'. She smiled at me and became very embarrassed, we left shortly after so she wouldn't feel so uncomfortable.

When I look back I wonder if there were issues with the food order or she was worried about not having enough. I was so ashamed of the other people sitting around and doing and saying nothing.

On the safety issue – yes I did think about that, I was in a close area with lots of people, to come to my rescue I hope, but most of all it was the children. I wasn't going to allow that sort of behaviour in front of me – what if this was me and my children – I would have wanted someone to do the same."

Back on air

Rowena Paikea Meme

The It’s not OK television advertisements will be back on air during April and June.

The ads feature a line-up of well-known and everyday New Zealanders and were first aired in 2016.

There will be one two-week flight starting Sunday 9th April and another two-week flight starting Sunday 11th June. The ads will show on all free-to-air channels and Sky TV and be part of the NRL rugby league championship, including State of Origin matches.

The most recent tracking survey found that the It’s not OK ads have as much reach and impact as ever, with around three-quarters (73%) of New Zealanders who have seen them saying they have taken action as a result. This is even higher for Maori (82%) and Pacific (83%).

New resource

Growing up Takatapui: Whanau journeys

A new resource is available for whānau wanting to support takatāpui rangatahi.

The It's not OK Campaign supported the booklet called Growing up Takatāpui: Whānau journeys, which was produced by Tiwhanawhana Trust and RainbowYOUTH.

Interviews with seven takatāpui rangatahi and their whānau inform this resource about the importance of whānau support in a takatāpui young person's life.

Dr Elizabeth Kerekere wrote the booklet and also features in the It's not OK television advertisements.

Order or download the booklet.

For further information contact:

Email: areyouok@msd.govt.nz.

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