Research, evaluation and statistics
Key statistics relating to family violence in New Zealand. Also you will find research reports and findings that inform the "It's not OK campaign" team.
Preventing Physical and Psychological Maltreatment of Children in Families - Review of Research for Campaign for Action on Family Violence
Download [PDF 252KB]
The Ministry of Social Development undertook three surveys between December 2007 and September 2008 to measure the reach and retention of the Campaign for Action on Family Violence 'It's not OK' television advertisements. Two phases of ads have run with a total of 2,695 New Zealanders taking part in these telephone surveys. Results show how well the 'It's not ok' ads reach people, influence attitudes and change behaviour. Read more
Campaign research reports
The Campaign is guided by ongoing research undertaken by the Ministry of Social Development's Centre for Social Research and Evaluation. The first four research reports can be accessed here.
The Campaign is guided by ongoing research undertaken by the Ministry of Social Development's Centre for Social Research and Evaluation. The first four research reports can be accessed here.
Vic Tamati's presentations in high schools
Read a summary of our case study evaluation of Vic Tamati's presentations in high schools. Vic is an It's not OK Champion, travelling round New Zealand telling his story of becoming violence free.
Download PDF (123KB).
Read a summary of our case study evaluation of Vic Tamati's presentations in high schools. Vic is an It's not OK Champion, travelling round New Zealand telling his story of becoming violence free.
Download PDF (123KB).
"Media Advocacy Project" - Project Summary, September 2010
Download PDF (422KB).
Download PDF (422KB).