Innovative approach leads to violence free week - 6 August 2014
It's not OK was the focus of the annual Secondary Schools Rugby League Tournament in South Auckland in August 2011.
It was an innovative approach to family violence prevention which resulted in zero violence on and off the field.
The tournament involved 16 secondary schools from round New Zealand.
A leadership seminar was held at the beginning of the week for captains and leaders from each team.
It's not OK Champions Vic Tamati, Ruben Wiki and Lua Maynard gave a presentation to the 400 players about family violence and fair play.
The identified leaders from each team participated in a workshop where they developed anti violence messages. They then visited local primary schools and talked to students about bullying being not OK.
The Campaign sponsored a trophy for fair play on and off the field. This was presented at the tournament's formal awards evening to Otahuhu College for outstanding behaviour during the week.
It's not OK messaging was reinforced throughout the week long event over the PA system and by champions joining spectators on the sideline.
Beanies with It's not OK embroidered on them were given to all participating players.
The tournament then won the inaugural award for innovation in school sport by the New Zealand Secondary Schools Council.
The new award recognises sporting initiatives that add value to students' experience outside of the game.
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