There has been a change in the culture at Clifton Rugby Club in Waitara since the club established a partnership with It’s not OK in 2015.
Poverty Bay Rugby Club responded to a player's domestic violence offences by running an awareness programme throughout the club.
Horowhenua's It's not OK campaign focused on business and sports groups and worked closely with the council to give visibility to family violence prevention.
The It's not OK Campaign run by Taranaki Safe Families involves a range of partners outside the family violence sector.
An innovative approach to family violence prevention resulted in zero violence and off the field at the secondary schools rugby league tournament in 2011.
Taking the campaign to events gets people talking.